Collection: Prim & Ed

At Prim + Ed, slow, ethical fashion meets effortless sophistication.

Crafted from 100% cotton, the collection is designed to seamlessly take you from the beach to drinks with friends, ensuring you feel comfortable and stylish every step of the way.

Each piece in our range embodies our commitment to sustainability and ethical production practices, reflecting our dedication to creating fashion that not only looks good but also feels good to wear. From breezy dresses to versatile separates, our collection offers timeless silhouettes and contemporary designs that transcend trends.

Whether you're lounging by the shore or enjoying a night out on the town, Prim + Ed has you covered with pieces that are as versatile as they are stylish.